[Webinar Recording] Building an Insights Engine to Democratize Market Insights

Only 25% of senior executives feel their organizations are successful at sharing knowledge and insights across departments (McKinsey). This concern is especially prevalent in larger companies. 

With over 100 facilities and offices around the world, Lubrizol serves a diverse range of markets like beauty and personal care, health, and water treatment. Their insights team saw they needed to modernize and democratize insights.

By leveraging technology to create a custom insights engine, Lubrizol made research and insights easily accessible and actionable. Empowered stakeholders are now able to access insights during the decision-making process.

View the recording. Participants will:

• Learn how Lubrizol leveraged technology and third-party integrations to create their purpose-built insights engine (named Catalyst)
• Hear how Catalyst democratized insights in a way that’s changed conversations with business stakeholders 
• Hear how Lubrizol’s leadership is applying market research in their decision-making process
• Understand the critical role people and culture play in rolling out an insights engine
• Learn how to engage business stakeholders to ensure insights are embraced and leveraged in day-to-day business.  

Speakers:

  Jordan Slabaugh, Vice President, Marketing, Bloomfire              

Jordan oversees go-to-market strategy and creating advocacy for the power of knowledge engagement at Bloomfire. She has 15 years of marketing and leadership experience at high-growth B2B technology companies and global marketing agencies.

  Tom Weyenberg, Director, Insights Engine, Lubrizol

Tom is part of Lubrizol’s Consumer & Market Insights group. Over the last two years he has led the creation of Catalyst, a state-of-the art insights and knowledge management system which pulls together market knowledge across the enterprise.