[Webinar Recording] Democratizing Insights: Increasing the Influence of Capital One’s Insights Team

According to BCG, forward-thinking companies are turning customer insight into a source of a competitive advantage. However, only 20 percent of insights teams are considered a strategic business partner or a source of competitive advantage.

Capital One’s insights teams identified the potential impact of maturing their function to become a source of competitive advantage for their organization and developed a plan to achieve their goals.

Join Philip Rhodes, Capital One’s Director of Design Research, on November 1st as he discusses how Capital One is approaching their transformation, starting with a complete overhaul of their tools and technology to manage, share, and democratize their research and insights. Mark Hammer, COO of Bloomfire, will join Philip to discuss how developing a knowledge sharing strategy can help insights teams distribute their new research more effectively, find existing research to influence new projects, and show key decision-makers how consumer insights and market research impact the entire organization.

During this webinar you will learn:

• How to create a path towards becoming a more strategic business partner
• How cutting-edge technology can help democratize insights
• Key learnings from Capital One’s journey and how they are making insights more strategic

Speakers:

  Dr. Philip Rhodes, Director of Research Design, Capital One

Philip has extensive experience in customer experience research and strategy, with 15+ years experience leading digital design and research teams in the UK and US. Prior to joining Capital One, he was a Director of Design Research at PayPal. He has experience as a research consultant, having established fhios – an International User Experience Research and Design company. Philip is a regular speaker at national and international business/academic events and a Fellow of the Royal Society of Arts.

  Mark Hammer, COO, Bloomfire

Mark (@markmhammer) has over two decades of product, management, and strategy experience at software, education, and energy companies. He held senior management roles at SmartBear Software, Houghton Mifflin Harcourt, CompassLearning, Green Mountain Energy Company, and Sagebrush Corporation, among others. Mark earned a Bachelor of Arts degree in English and Art History from the University of Kansas and a Master of Arts in English from the University of Texas, San Antonio.

  Coleen Akers, Research Operations Product Manager, Capital One