[Webinar Recording] Effective Qualitative Research in a Virtual World

Digital disruption as a result of COVID-19 has forced research and insights professionals to adopt new methods for conducting qualitative research virtually. The use of a virtual research platform can enable you to capture rich human emotions and opinions found in video, collect in-the-moment feedback, and source the most innovative ideas from customers to drive both growth and revenue. Learn the best practices for operating remote research sessions and the role technology plays in keeping you close to your customers.

View the recording and learn how to: 

• Humanize insights and bring experiences to life through impactful storytelling 
• Engage consumers and establish an emotional connection that increases brand loyalty
• Captivate leaders with powerful qualitative insights that drive impact and change within your business
• Speed time to innovations that drive future growth and revenue

Speaker:

  Carl Wong, CEO, Medallia/LivingLens

Carl Wong is the CEO of Medallia LivingLens. Prior to starting LivingLens, Carl spent years in marketing and consumer insight roles—both client and agency-side. A former AURA council member and GIMRA chair, he holds the Market Research Society Diploma and the Chartered Institute of Marketing Postgraduate Diploma. Carl has a passion and enthusiasm for video and delivering insight with impact. He drives the vision for Medallia LivingLens and engages customers in the big idea.