[WEBINAR RECORDING] Embracing Innovation in Healthcare Insights: How Bold Companies are Leading an Industry Ripe for Change

The Spring 2015 IIeX Health conference brought together key stakeholders from life science companies, insights/research suppliers, and disruptive technology innovators to share their vision and experience and co-create the future of insights together.

We continued this exchange with a special 1 hour webinar that further explores the future of healthcare insights, innovations, and research methods. Join webinar moderator Leonard Murphy of GreenBook in an informative discussion with industry experts, including Jenn Cruickshank of LRW, Rob Key of Conversion, Corey Schwartz of C Space Health, and Emily Sobol of Ipsos.

Listen today. You will:

1. Discover fresh solutions to today’s health and medical market research needs
2. Learn about specific examples of healthcare insight innovation
3. Hear from leading suppliers in the healthcare insights space
    

JENN CRUICKSHANK

Vice President / Account Manager

LRW

As a Vice President / Account Manager at LRW, Jenn Cruickshank brings a deep understanding of the pharmaceutical industry to her clients and their research and business problems. After 14 years of increasingly senior roles in pharmaceutical and biotech companies, Jenn decided she wanted a yet another view of the pharmaceutical industry, joining LRW in 2014. As a former client side researcher and one time pharma sales rep, Jenn brings rich and unique perspective to her role as consultant researcher.

Make no mistake – Jenn’s “end game” is producing actionable results that drive strategy and guide smart decisions. Jenn’s style is consultative; she loves discussion and idea sharing. She is noted for insightful, forward thinking analyses and delivering actionable direction for marketing and medical stakeholders. Jenn holds a B.S. in Kinesiology from Temple University.

ROB KEY

CEO/Founder

Converseon

Rob is founder and CEO of Converseon, the leading social consultancy, that provides leading edge social intelligence data, insights and integration for leading brands around the world. Converseon was ranked highest overall in the industry for its consulting/research (5 out of 5 score), data processing and sentiment analysis by Forrester Research (Forrester Wave, Enterprise Social Listening, Q1 2014). It’s machine-learning based ConveyAPI analytics technology (through its Revealed Context spinoff) was named Dataweek’s Top Innovation in Social Data Mining for its ability to provide “near human level precision at the speed and scale that only software can provide.” It has nearly a decade of experience working with the healthcare and pharma sectors. Prior to founding Converseon, Rob was head of the Innovations Group at a division of Young & Rubicam and member of the WPP.com board.

COREY SCHWARTZ

Managing Director

C Space Health

Corey is the Managing Director of C Space Health. In her seven years at C Space, Corey has been instrumental in growing and managing client partnerships across a range of industries, including CPG, Finance, Retail, and Health/Pharma. Corey arrived at Communispace with more than 10 years of brand management and consumer packaged goods marketing experience. Prior to joining C Space, Corey worked for Wyeth, where she marketed leading brands such as Advil, ChapStick, Robitussin and Dimetapp and also evaluated Rx-to-OTC switch candidates. She is an expert in new product development, integrated marketing, and brand vision development as well as distribution channel strategy and partner relations.

EMILY SOBOL

VP Social Intelligence

Ipsos

Emily was one of the first research analysts at BuzzMetrics, a veteran in the social data space that was eventually acquired by The Nielsen Company. She later helped start up Digital Strategic Services, a consulting division within Nielsen Online and has also held the role of managing director at a social media marketing company called enter:new media (enm). She now works as the lead analyst for Social Intelligence projects for Ipsos in North America and consults globally.

LEONARD MURPHY

Chief Editor & Principal Consultant

GreenBook

Leonard "Lenny" Murphy has been in the Market Research industry for over a decade in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with numerous organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 5 (yes, 5!) children, Should- be-Sainted wife, dog and a clinically insane cat.