[WEBINAR RECORDING] Getting the Biggest Bang for Your Buck: How Small Brands Level the Playing Field

Like many brands, Kernel Season's was no stranger to conducting internal studies to make decisions because they don't have the budget or tools available to get quick consumer feedback. However, being an innovative company, they knew that wasn't good enough. They needed a way to get quick consumer feedback and strong supporting data to back early stage concepts, course correct if needed and demonstrate to their board of directors they were moving in the right direction.

Leveraging GutCheck's agile, quantitative methodologies, Kernel Season's quickly gained consumer understandings and a quality, summarized report that helped them easily choose which concept to move forward with, with confidence.

Listen today. You will hear.

• How Kernel Season's got unbiased consumer feedback to quickly answer a critical business question and get big brand research results on a small brand budget
• A specific case study of how Kernel Season's leveraged quick read research to validate early stage concepts and move forward with confidence
• How Kernel Season's CEO leverages big brand research tools on a small brand budget to stay innovative and on top of his game

Matt Warta

CEO

GutCheck

Over the past 15 years, Matt has been a mainstay in the entrepreneurial community co-founding two companies and funding dozens of others. Prior to GutCheck, he was a General Partner with Village Ventures growing the firm's investments from $100M to $750M. He also co-founded and led business development for CyberCrop, which pioneered online trading of agricultural commodities. As a member of Koch Ventures, Matt led several investments that either went public or were acquired. Earlier in his career, he was a Senior Consultant in Deloitte's financial services practice. Matt is also a diehard Jayhawk having graduated from the University of Kansas with a BA and MBA.

Scott Lerner

CEO

Kernel Season's

After more than 16 years in the CPG industry, Scott enjoys looking for the next challenge or business endeavor. His appetite to lead, innovate and create new brands has landed him at Kernel Season’s where he is revolutionizing the popcorn category. His entrepreneurial, forward-thinking spirit motivates him to be constantly looking for the latest and greatest research technology.