Product innovation success is essential for brand growth. However, identifying and combining the right ingredients to achieve that product innovation success is challenging – like balancing speed with rigor or empowerment with process. See how Nestlé successfully tackled this challenge by applying agile principles to their innovation process, ultimately empowering teams to be courageous and make confident decisions quickly to meet consumer expectations.
View this webinar to learn:
- How to leverage agile principles and research methodologies to accelerate time to market and empower your teams to make confident, consumer-driven decisions.
- The benefits that result from challenging conventions and norms for more efficient and effective product innovation.
- Why cross-functional teams and collaboration can be the difference between product innovation success and failure.
Dawn Ferfolia, Manager, Market Intelligence, Nestle Foods Innovation
Dawn Ferfolia joined Nestle as a member of the Consumer and Marketplace Insights Center of Excellence in January 2016. She has been working on trends and whitespace innovation, with a focus on Nutrition, Health, and Wellness and plant-based eating.
Previously, Dawn spent 10 years in marketing research for PPG’s (formerly Akzo Nobel’s) North American Architectural Coatings division. There she helped develop brand positioning/strategies, new products, and growth platforms for the Adhesives & Sealants and Paint businesses in the US and Canada. She also spent time in account management for both IRI and Nielsen working with companies like P&G, Brown Forman, Smucker’s, and Nestle. A native Clevelander, she is excited about the progressive food scene in the city and is an avid Cleveland Indians fan.
Molly Wright, Director, Key Accounts, GutCheck
Molly has 20+ years of experience working within a variety of global and domestic marketing roles including Brand Marketing, Search, Public Relations, and Journalism, which provides her with a unique perspective on overarching Marketing strategy, as well as how to reach, understand and target core consumers. Her interest in, and passion for people is what drives her to create strong Strategic Partnerships with GutCheck's clients, and why she's consistently curious about finding new ways to answer key client questions that drive business results, quickly and with flexibility. In her free time you can find Molly leading a meditation class, playing tennis or reading the latest book on neuroplasticity and the power of the mind.