As speed and efficiency have become table stakes, traditional research methodologies have become more agile, allowing for flexibility throughout the development process—from strategic exploratory down to tracking.
Founders Brewing Co. is a growing brand in the increasingly competitive craft beer category. To continue to gain share and become a leader in the craft beer space, Founders needed a deeper understanding of the category dynamics and what drives loyalty among consumers to guide future growth and brand strategy.
- How Founders Brewing Co. leveraged an agile brand health tracker to enable it to drive purchase and loyalty and align around its future brand strategy
- How brand trackers can be used to inform your brand’s marketing and product strategy
- Why you should expect more than just speed from your agile partners
Tecla Di Francesco, Client Services Manager, GutCheck
Sandy Anaokar, VP of Marketing, Founders Brewing Co.