[Webinar Recording] In Conversation with Pernod Ricard: Democratizing Insights

Absolut Vodka, Jameson Irish whiskey, Malibu liqueur, and Perrier-Jouët champagnes are just a handful of the wines and spirits brands distributed by Pernod Ricard with the help of 19,000 employees across 160+ markets.

With a matrixed workforce as massive as theirs, how does Pernod Ricard disseminate insights to an international team of marketers and executives? By creating new systems and a common language for insights across the organization.

Join Dig Insights’s Director of Marketing & Communications and Pernod Ricard’s Head of Centre of Excellence for Mix Optimization to learn how to develop a common research language across your business and automate methodologies for non-researchers.

View the recording to learn:

1. What successfully democratizing insights look like in today's fast-paced business context

2. How to empower marketers with insights solutions that answer their business questions

3. Best practices for implementing automated research solutions for business success

Speakers:

  Meagan Healey, Director of Marketing & Communications, Dig Insights

Meagan Healey leads marketing & communications at Dig Insights. Prior to joining Dig, she spent her time building research technology brands like OnePulse and Attest.

 

  Jennifer Picard, Head of Centre of Excellence for Mix Optimization, Pernod Ricard

Jennifer Picard leads the Centre of Excellence for Mix Optimization at Pernod Ricard. With a background in qualitative insights from the likes of Ipsos and Moet Hennessy, she now spends her time deploying new customer listening systems.