[Webinar Recording] It Takes Guts to Take a Challenger Brand to a Global Powerhouse - Learn How it’s Done

How did a serial entrepreneur go from launching startup brands like method, eos, Popcorn, Indiana, and hello to Chief Innovation Strategist at Colgate-Palmolive? How is the CEO of GutCheck able to use agile when launching bold innovations?

Join Craig Dubitsky, industry-leading innovator, and Rob Wengel, an expert in drivers of breakthrough innovation, in a dynamic conversation about what it takes to consistently build great innovations and well-loved brands. 

View the recording to learn:

1. Why having a love of people is critical to successful innovation 
2. What it takes to be a pioneer in your category 
3. How digitally-native brands are revolutionizing retail 
4. Why so many new products fail and how to make yours succeed

Speakers:

  Rob Wengel, CEO, Gutcheck

GutCheck’s CEO, Rob Wengel, has supported, been fascinated by and written extensively about the drivers of breakthrough innovation.  Throughout his career, Rob has focused on client and customer empathy as a key to sustainable brand and business growth.  Within the Insights & Analytics industry, Rob has held executive positions at Nielsen, BASES, IRI, and Kantar.  Rob started his career at P&G and held marketing and sales leadership positions at Tambrands, Benckiser, and Waterworks.  Rob has served on the Board of the Consumer Healthcare Products Association.

  Craig Dubitsky, Chief Innovation Strategist at Colgate-Palmolive

Hello’s friendly founder, Craig Dubitsky (now Chief Innovation Strategist at Colgate-Palmolive), is obsessed with design, transformational brands, and making stuff that elevates the every day. He was an early investor and board member in Method, the co-founder and creative lead at eos, the CMO of Popcorn, Indiana, and a board member of the Art Directors Club. He is Chairman of Lexicon’s Advisory Board because he digs names and was named to Advertising Age’s Creativity 50 as one of the Most Influential and Innovative Creative Thinkers and Doers. Craig’s a lover, not a fighter, and started hello because he was tired of hearing about a war in his mouth.