[Webinar Recording] The Key Methods You Should Be Using to Optimize Your Segmentation

Customers are more diverse than ever with unique purchasing habits, preferences, interests, and behaviors. What matters is how you create market segments so that your messaging resonates with your target audience.

With society becoming increasingly globalized, demographic indicators are not as accurate as they once were thought to be. Learn how to reimagine your customer segments (or uncover new ones) with a fresh approach and an understanding of how technology can expedite these learnings and your time to market. 

Join SightX to learn how to perform more accurate market segmentation. 

View the recording to:

1. Understand the common pitfalls of using traditional customer segmentation methods that rely heavily on demographic data.  
2. Learn how to move beyond surveys to generate market segments based on data from experiments like MaxDiff and Conjoint analysis. 
3. Discover how to create more precise market segments based on behavioral and psychographic data through automation.

Speakers:

  Tim Lawton, Co-Founder, SightX

Upon graduating from West Point, Tim served as an active-duty Army infantry officer. He received his MBA from the MIT Sloan School of Management and worked on Wall Street before diving into the world of research technology. 

  Naira Musallam, PhD, Co-Founder, SightX

After receiving her doctorate from Columbia University, Naira served as faculty at both Columbia and NYU, teaching graduate-level classes on research, statistics, and psychology. She has over 15 years of experience in data analysis and research.