[Webinar Recording] THE NEW SHOPPER REALITY

View the recording to gain an understanding of changing shopper behaviors globally.

Gain an understanding of changing shopper behaviors around the world.

The behavior of shoppers is changing faster than ever, driven by macro-economic factors and increased levels of retailer innovations in both digital and physical stores. In The New Shopper Reality webinar, we'll take an in-depth look at the dynamics behind these changes and how these dynamics vary around the world.


View the recording to hear about:

  • How the major macro-economic factors behind changing shopper behavior will impact your categories, brands or storesHow the major macro-economic factors behind changing shopper behavior will impact your categories, brands or stores.
  • The big shifts in shopper behavior (e.g. store repertoires, shopping trips, category importance, shopper decision making factors etc.), how they vary across the world and some of the big behavioral changes we can expect to play out in the future.
  • How manufacturers and retailers can tap into evolving shopper behaviors to drive innovation in store design, promotional programs and offers, and in-store brand execution.


Speaker:

  Sue Temple, VP Global Shopper Insights, Nielsen


Sue leads the creation and deployment of new capabilities across 3 core research disciplines; Consumer, Shopper and Customer Experience, playing a key role in client initiatives, training programs and thought leadership on consumer and shopper behaviour. She has 25 years category management, shopper research and merchandising experience with CPGs and Retailers globally starting in UK, joining Nielsen 2 years ago from Woolworths Australia, prior to that various roles at both PepsiCo & Coca-Cola.

 

This content was originally published by GreenBook . Visit their website at greenbook.org.

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