[Webinar Recording] Unlocking Qualitative Insights with Dynamic Role Play

Ethnographic research is ideal for accessing real-world insights, but what do you do when there are privacy, ethical, or regulatory concerns? 

One solution is dynamic role play, a qualitative methodology that simulates conversations when true immersion is not an option. Through examining language, tone of voice, body language, and eye-tracking, you can generate rich insights to understand how your audience thinks.  

So how can you utilize dynamic role play to yield meaningful insights? 

View the recording, you will learn: 

1. How to access real-world insights when privacy, ethical or regulatory concerns rule out ethnographic research

2. How top companies use dynamic role play to generate meaningful conversations with customers 

3. How you can influence outcomes by uncovering bias, stumbling blocks, and key decision-making factors 

Speakers:    

       Caroline Brennan, Vice President, Life Sciences, Escalent

Caroline Brennan leads client engagements in life sciences, with expertise in novel qualitative methods, segmentation, and communications tests. With 25 years’ experience, she has a knack for designing innovative research that reveals deep insights.

       Jagan Choudhary, Business Insight Lead, AstraZeneca

 

Jagan Choudhary leads HCP and patient market research for the Immuno-oncology team at AstraZeneca. He identifies unmet needs in the market to prioritize opportunities and develop brand strategy. Jagan has eight years of insights and analytics experience in multiple product launches.

 

       Heather Mitchell, Senior Director, Qualitative, Escalent

 

Heather Mitchell is a leader in qualitative with 17 years of experience and a passion for advancing techniques for well-informed business decisions. She has a Commerce B.S. from UVA, a Research M.S. from UConn, is RIVA trained, and Unilever accredited. 

 

     Brian Shaw, Senior Vice President, Head of Wealth Management Marketing 

                          Research & Insights, Bank of America

 

Brian Shaw is the Head of Wealth Management Marketing Research & Insights at Bank of America. He has 25+ years of experience driving action through insights across the financial services industry, including banking, card, and wealth management.