Free Webinar Recording

[Webinar Recording] Why Big Consulting is Eating Market Research's Lunch

Learn about five key consulting skills researchers need to get their place at the executive table.

  • The webinar is Presented by GreenBook and

  • mTAB
  • October 17 2019 12 PM - 1 PM

Many researchers from brands have had consulting firms like McKinsey, Bain, and BCG come into their organizations to do projects that the research department could have done for a fraction of the cost. Similarly, many researchers from agencies have crossed paths with these consulting behemoths and may have even lost a competitive RFP to them. How can this be, given that consulting firms have much less research expertise and cost significantly more than both internal projects and MR firms?

In this webinar, Alex Gelman, mTab's CEO and former McKinsey consultant, answers these questions and shares five key consulting skills that researchers must develop to ensure that they, not consultants, have a seat at the executive table.

View the recording and learn how to:

  • Go from data, to insight, to impact with consultant-like speed and efficiency
  • Integrate data from disparate sources to tell a holistic story of your customers
  • Turn your research findings into presentations that inspire action and contribute to the strategic direction of your organization


  Alex Gelman, CEO, mTab   

Alex is the Chief Executive Officer of mTab, a position he has held since joining the company in May 2015.

Prior to joining mTab, Alex was an Operating Executive at Kohlberg Kravis Roberts (KKR), a private equity firm. Prior to KKR, Alex worked as a Consultant at McKinsey & Co serving financial institutions, pharmaceutical companies, and IT Services companies.

Alex received an MBA from the Stanford Graduate School of Business and bachelor’s degrees in Economics and Philosophy from Dartmouth College.

In his spare time, Alex enjoys spending time with his dog, Boomer, and traveling. A lifelong nerd, Alex enjoys helping others make sense of their data.


This content was originally published by mTAB . Visit their website at

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