For decades, companies and brands have worked internally to develop new ideas and products for their customers. They may have done some traditional market research, but most likely they had internal brainstorms to come up with what they thought was best for their customers.
Today, we introduce the MR industry to Customer Co-Creation; a process where companies openly share business challenges with their customers to co-create new products and services.
Case Study: KL Communications worked with Entertainment Weekly to uncover unmet needs of their readers through Co-Creation. Entertainment Weekly knew their consumers live in a participatory culture, and expect brands to reflect this reality. Entertainment Weekly wanted to invite readers into the product development process so that they felt an ownership stake in the future of Entertainment Weekly. Entertainment Weekly wanted to go straight to the source, having subscribers and site users come up with products they themselves would want and be willing to pay for.
Listen today. This webinar recording will:
- Explore the rise of customer co-creation and how the wisdom of crowds can be tapped by creating a tightly woven structure that allows customers and internal creatives to create together
- How the agile iteration process can allow ideas to develop, shape and evolve into fully developed concepts
- Show how a major media player captured the passion and creativity of their own readers to prepare for a digital future
- Give you the tools/structure you need to introduce the concept of customer co-creation to your firm and ensure this powerful tool is owned by the MR function
- Red Bank, New Jersey
- KL Communications is an online collaborative research agency specializing in Co-creation Communities through its proprietary CrowdWeaving™ service.