[WEBINAR RECORDING] Opening up the Open Question: how to get more from your open questions

Survey design is a crucial component of the research process, dictating the value and type of insights a study yields. The open question can be a tricky type of question to include in a survey, especially when considering all the methods modern technology offers. How do you guide your participants to respond meaningfully and on topic?

During this webinar, SSI Director of Global Knowledge Pete Cape opens up the open question, examining the pros and cons of different open question types. Learn how video recording can be a useful open question tool, but also the dangers it presents. Delve into gamification—how it works, how to craft your own and why it can improve the quality of open question responses. You’ll walk away from this presentation with the information you need to master the art of the open question and get the data you need.

View the recording today. We’ll cover:

• The ways in which modern technology like video recording can assist with open questions—but also the dangers of utilizing these methodologies.
• Why gamification works, and why it doesn’t necessarily have to be “fun.”
• How simple text-based gamification techniques can improve open question responses.
• The rules of gamification, so you can write your own games.

Speaker: 

Pete Cape

Director, Global Knowledge

SSI