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Dana Stanley
Greenbook’s Chief Revenue Officer
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[Webinar] The Multi-Channel Data Era
Join our panel of experts for a discussion on how organizations are addressing the emerging need to interact with consumers on their terms using a variety of data sources, tools and techniques to collect data.
With multi-channel consumers growing used to the tailored experience they receive online and on "smart devices", the stakes are getting higher for marketers and researchers alike.
Join our panel of experts for a discussion on how organizations are addressing the emerging need to interact with consumers on their terms using a variety of data sources, tools and techniques to collect data. Leave the webinar with a real perspective on the implications of multi-channel data for marketing insights.
Speakers:
- Lisa Courtade, Merck & Co.
- Peter Milla, Cambiar
- Danielle Wanderer, Qualtrics
Watch this webinar to learn:
- How clients are leveraging multi-channel data for business impact
- The business case for converged data from multiple touchpoints
- What technologies are being deployed to collect this data
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