[Webinar] What the Top Software Firms Have to Teach Market Researchers

Agile software development has revolutionized the software industry, and shapes the programs, websites and apps that you love. Discover how agile software development has inspired the principles of agile market research.

Listen and learn practical tips for:

• Producing research faster and with higher quality
• Better meeting the needs of your organization or clients

In the past 10 years, the development of software has been transformed: 83% of developers' organizations now use Agile development, boosting productivity, quality, and timeliness. Meanwhile, many research studies have trended the opposite way, building monolithic questionnaires that attempt to anticipate every contingency prior to fielding, then deliver a dataset that lands with a thud.

Agile market research relies on iterative feedback, and leverages new technology such as instant online communities, on-demand In Depth Interviews, microsurveys, and mobile surveys to develop a positive feedback loop of research and response.

Listen to this webinar and learn how to transform your research projects to produce better, more targeted results more quickly.