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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Behavioral Insights Academy
Will Leach presents top content from behavioral research, economics, and design leaders.
Why Privacy Is More Than Data Security: Lessons from Psychologists Studying the Impact of Privacy
In an AI-driven world, brands win trust by treating privacy as a commitment, protecting stories, and building stronger relationships with consumers.
Kristian Aloma
Founder and CEO at Threadline
About this channel
Will Leach is the founder & CEO of Mindstate Group, a behavioral research and brand consultancy, and the author of the best-selling book Marketing to Mindstates.
About Mindstate Group
The Mindstate Group is a consultancy that provides behavioral-science based research and training resources to help companies build consistently effective marketing that drives people to act. As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools and experience needed to exponentially grow their brand using the power of behavioral science.
Contributors
William Leach
Founder / Mindstate Group
Latest
Why Privacy Is More Than Data Security: Lessons from Psychologists Studying the Impact of Privacy
In an AI-driven world, brands win trust by treating privacy as a commitment, protecting stories, and building stronger relationships with consumers.
Kristian Aloma
Founder and CEO at Threadline
Why Static Personas Are Sabotaging Your Strategy (And What Behavioral Science Does About It)
Static personas don’t reflect real people. Discover why modern marketing demands dynamic, context-driven insights—not outdated stock photo stereotypes...
William Leach
Founder / Mindstate Group at Mindstate Group
7 Must-Reads for Insights Professionals Who Think Like Social Scientists
7 must-read books on behavior, storytelling & meaning-making to deepen insights and elevate how brands understand and engage real human beings.
Kristian Aloma
Founder and CEO at Threadline
Behavioral Science in Action: How AI is Helping Shoppers See, Shop, and Select Smarter
AI and behavioral science are reshaping how we understand consumer decisions—making insights more predictive, precise, and powerful at the moment of p...
Brent Snider
Managing Director of Global Business Development at Behaviorally
Why Behavioral Researchers Are Needed Now More Than Ever
Why do brilliant insights fall flat? Often, it's the false assumption that people act rationally. Learn how behavioral research helps turn ideas into ...
William Leach
Founder / Mindstate Group at Mindstate Group
Nudging in Slow Motion
Explore the hidden mechanics of micro decisions—rapid, unconscious choices that shape consumer behavior. Learn how to leverage them for marketing succ...
William Leach
Founder / Mindstate Group at Mindstate Group
7 Projective Techniques for Discovering Hidden Customer Goals
Explore the challenges of researchers to authentically capture the full voice of the customer to drive consumer-centric decisions in a complex landsca...
William Leach
Founder / Mindstate Group at Mindstate Group
The Price Perception Paradox: When Is More Less in Consumers’ Minds?
Explore how inflation impacts consumer behavior, revealing why higher costs sometimes boost perceived value, challenging the simple price-demand relat...
Hunter Thurman
President at Alpha-Diver
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