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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
LevelUP Your Research
Research innovation rooted in math, proven in the real world.
The Paradox of the Paradox of Choice
Discover how to navigate consumer choices effectively. Learn to leverage behavioral cues and refine ad targeting to enhance brand visibility and drive...
Joel Rubinson
President at Rubinson Partners Inc
About this channel
Joel Rubinson is President of Rubinson Partners, Inc., equipping media, research providers, and AdTech companies with analytics, measurement, and growth models for a digital age. Joel is the former Chief Research Officer at the ARF, and he is known for his expertise regarding multi-touch attribution, brand tracking, new product forecasting, brand loyalty, ad effectiveness, and shopper marketing.
Contributors
Joel Rubinson
President
Latest
The Paradox of the Paradox of Choice
Discover how to navigate consumer choices effectively. Learn to leverage behavioral cues and refine ad targeting to enhance brand visibility and drive...
Joel Rubinson
President at Rubinson Partners Inc
How to Improve Ad Attentiveness Measurement
Explore the hierarchy of advertising effects, from impressions to sales. Discover how consumer attentiveness and relevance drive effective marketing s...
Joel Rubinson
President at Rubinson Partners Inc
Are You Using Synthetic Data for Analytics?
Explore the use of synthetic data to bridge the gap between sales and ad exposure data. Learn how it can enhance targeting and validate ad effectivene...
Joel Rubinson
President at Rubinson Partners Inc
How Baseball Led Me to Marketing Analytics
Discover the power of Moneyballing marketing and revolutionize your outcomes by leveraging math over judgment for superior results.
Joel Rubinson
President at Rubinson Partners Inc
Brand Differentiation: A Reality the Dirichlet Model Can’t Account For
Reevaluate marketing strategies and research approaches by challenging the Ehrenberg Bass Institute's claim on brand differentiation.
Joel Rubinson
President at Rubinson Partners Inc
How Can You Tell If Your Advertising is Working?
Learn how to increase measurement sensitivity with five principles of ad effectiveness measurement. Don't let flawed approaches hinder advertising suc...
Joel Rubinson
President at Rubinson Partners Inc
Are your Experiments Misestimating the Effectiveness of your Advertising?
Those in marketing analytics, research, and academia tend to view experiments as a gold standard. Careful…test vs. control reads are hard work too. I...
Joel Rubinson
President at Rubinson Partners Inc
Descriptive Research and Insights are not Enough
Broadly speaking, marketing research studies fall into two classes…descriptive and predictive. Descriptive research includes things like segmentation...
Joel Rubinson
President at Rubinson Partners Inc
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