Fairgen: Beyond the Sample: How Synthetic Data is Powering the Next Generation of Audience Insights

How can audience insights go deeper efficiently and without loss in statistical reliability?

Fairgen’s Founder Samuel Cohen and Big Village’s President Andy Davidson will show how synthetic boosting lifts the scale of Big Village’s audience platform. Building on 50,000 U.S.-rep interviews per year, Big Village’s dataset was pre-boosted to an equally representative ~100,000, unlocking so niche, regional, and demographic specificity in a cost effective and efficient manner. Expect a concise walkthrough of the workflow and validation, plus a case study of how pre-boosting turns thin bases into confident calls—efficiently and cost-effectively.

The result: scale, deeper cuts, faster cycles, and reliable precision where it matters most.