Harmoni: Get your Team and Brand Tracking in the Right Direction

Anyone who has worked in a client-side marketing or market research role knows how quickly the perception of a brand can change. Staying on top of those changes and understanding what is driving those changes is key to helping each of your brand metrics head and stay in the right direction. Organizations have rightly had in place brand trackers, customer experience initiatives, corporate reputation programs, which are all essential, but they’ve often been disjointed and inaccessible to client-side teams – so far as they tend to sit with the gate keepers market research agencies.

The foundations of Harmoni were laid 35 years ago when our founders saw the need for access to consumer data amongst those in client-side roles. Today, after several iterations, Harmoni is able to give client-side marketers and market researchers access to both survey analyses and provide one place of access for other projects too. Why is this important? When a market researcher is able to answer one question from an analysis, it often raises further questions – sometimes in other projects. So, being able to do this in one platform gives teams a competitive advantage over other organizations, because they can make more informed decisions more often.

In this Tech Showcase we will:

 - Have an overview of analysis and reporting functionality
 - Explore consumer trends through dashboard investigations
 - Discover how Generative AI can assist insights teams
 
Register today to see how Harmoni can keep both your team and your brand tracking in the right direction.