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Why Empathy Matters More than Ever in an AI-Enabled, Multitasking Culture
Artificial Intelligence and Machine Learning

Why Empathy Matters More than Ever in an AI-Enabled, Multitasking Culture

To stay consumer-centric, research must go past data points and blend virtual and in-person methods to understand lived experiences.

Emily Trentacosta

Emily Trentacosta

Vice President, Strategy and Insights at AMC Global

The Power of Purpose: How Charitable Giving Strengthens the Insights Community
Executive Insights

The Power of Purpose: How Charitable Giving Strengthens the Insights Community

Esomar Congress 2025 reminded us that impact isn’t just data—charitable giving and community leadership are reshaping the insights industry.

Ed Keller

Ed Keller

Executive Director at Market Research Institute International (MRII)

From Chat to Checkout: The AI Innovations Making Holiday Shopping Smarter (Part II)
The Prompt

Partner Content

From Chat to Checkout: The AI Innovations Making Holiday Shopping Smarter (Part II)

Conveo’s “Chat to Checkout” reveals shoppers increasingly rely on AI tools like ChatGPT and Gemini for trusted, personalized holiday recommendations.

Emily Kavanagh

Emily Kavanagh

Marketing Consultant at Conveo

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Putting Patients at the Center: Konovo CEO Tal Rosenberg on AI, Data, and Healthcare Insights
Executive Insights

Putting Patients at the Center: Konovo CEO Tal Rosenberg on AI, Data, and Healthcare Insights

CEO Tal Rosenberg joins Lenny Murphy to discuss Konovo’s AI-powered healthcare insights, data qualit...

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The Greenbook Podcast

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Bolt Insight’s Human-in-the-Loop AI Research

Artificial Intelligence and Machine Learning

Bolt Insight’s Human-in-the-Loop AI Research

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Telling a Great Story with J. Walker Smith (Part 2)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Rebuilding the Burger: How Panera Bread Elevates Menu Insights
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Case Against Paying Research Respondents with John Dick
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Bolt Insight’s Human-in-the-Loop AI Research

Artificial Intelligence and Machine Learning

Bolt Insight’s Human-in-the-Loop AI Research

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Telling a Great Story with J. Walker Smith (Part 2)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Rebuilding the Burger: How Panera Bread Elevates Menu Insights
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Case Against Paying Research Respondents with John Dick
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)