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A WRENCH OF A RECRUITING CHALLENGE
Presented by Civicom Marketing Research Services
CHALLENGE
How was a research team going to identify and recruit almost 100 automotive technicians nationwide who had completed training in automotive electronics, and who needed to be segmented by franchise owner, independent operator, and individual employee, and then interview them in web-enabled focus groups?
SOLUTION
It quickly became clear to Civicom CiviSelect™ that automotive repair personnel have not made it a habit to join panels or offer their services voluntarily to be part of market research studies. We successfully completed this project the old fashioned way — through individual phone calls, then supplied a moderator and facilitated the web-enabled focus groups.
RESULT
The technicians, initially mostly reluctant, loved sharing experiences with their peers around the Country.
ABOUT THIS CASE STUDY
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Civicom-CyberFacility & CCam for facilitating online & in-person IDIs & focus groups and Quillit an AI report-generating tool for qualitative research
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