Competitive Intelligence - Market Leader Facing New Competitor Entry

The client, whose revenues driven mainly by their leukemia products, faced a new competitor.

They needed to gain a comprehensive understanding of the competitor’s launch details and the resources to support it.

We went deep by interviewing patients, formularies, wholesalers, physicians, associations, the direct competitor  (i.e. medical information, sales reps, marketing, market access, investor relations) and other competitors.

The intelligence provided launch date, indications, clinical trials, sales projections, sales and medical science liasion  staff support, conference sponsorship, CHE, advisory boards, patient reimbursement, detailing  and sales messaging .

This information guided the client in developing  an aggressive and sustainable counter attack.