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Meticulously planned Competitive Intelligence, Competitor Benchmarking, Customer Journal Mapping, Mystery Shopping, Market Viability Assessments and New Product Research
31 years market tested experience
“I had the pleasure of working with Market Alert on a number of research projects. they are thoughtful, efficient, ethical and get the answers that inform strategic planning." Tom Handel, General Manager / President at Meridian Medical Technologies, Inc. a Pfizer company
“Market Alert provided competitive intelligence services that were a key contributor to the success of some of our major brand initiatives at TD Bank. They are very resourceful, insightful individual, and always goes above and beyond to meet and in many cases exceeds their client’s expectations!” Jackie Mohammed Market Research Consultant, Celgene
“I engaged Market Alert on several US competitor research and mystery shop assignments. Their knowledge and ability is 1st rate. I also appreciated their ability to cut through the clutter and quickly seize on and communicate the core issues. I highly recommend Market Alert for any org. wishing to understand themselves, their customers and their competitors better.” Christian Bulgair, President Supply Chain Management Assoc.
5 senior research consultants
Author, “Competitive Intelligence Manual for Marketing Practitioners”
Awarded 2016 Best Qualitative Research Project, "Customer Journey Map", Market Research Intelligence Association
We go a full step further than other market intelligence suppliers by:
a) Blending focus groups, in depth interviews and online surveys with mystery shopping and competitive intelligence
b) Conducting additional research at no extra cost.
c) Providing free training with each study request.
5000 Yonge Street, Suite 1901
Toronto, Ontario, M2N 7E9
Canada, Toronto (ON)
A European wind turbine company needed to develop a successful strategy to expand into North America.
This meant a thorough understanding of how market influencers would react to thei...Read this Case Study
After 2 years of steady growth, sales had flattened.
Yet according to research, customer satisfaction was still high in loan application, processing and repayment.
...Read this Case Study
The client, whose revenues driven mainly by their leukemia products, faced a new competitor.
They needed to gain a comprehensive understanding of the competitor’s launch details and t...Read this Case Study
A courier client had set up distribution of their Priority Worldwide (PWW) shipping service through a major drug store chain.
However revenues through this new channel were much lower than ...Read this Case Study
A pharmaceutical client was facing push back by physicians on the efficacy of their blockbuster cholesterol drug.
Despite recent journal articles and conferences trumpeting the drug’s...Read this Case Study
Is your Mystery Shopping program keeping you up at night? We’re not talking about fixable mistakes or miscalculations, but a real foul up in your study that cannot be undone. To get that 8 hours slee...Read more »
No doubt, your stakeholders will be looking for hard numbers from your mystery shop study to roll into their business plan. A key deliverable, from your shop findings will be to quantify how revenues...Read more »
Successful onboarding translates into customers internalizing your value proposition, bringing you more of their business and becoming loyal, long term fans. Ensuring new customers have a memorable...Read more »
Creating a list of key intelligence questions for pharma CI studies can be an arduous task, balancing the interests of stakeholders with the sourcing skills of team members with how cooperative competitor respondents will be. Below are 5 tips to make your task easier: 1. Make The Questions SpecificRead more »
If your company or organization does not have competitive intelligence rules in place or if the rules are filled with lengthy legalese, please consider incorporating these rules that are easy to read and follow: Do not actively seek to obtain, or gain access to, trade secrets belonging to anotherRead more »
Introduction Sometimes marketing departments under pressure to learn about competitive threats, will request that their field staff gather CI without giving any direction. Whether they don’t want to risk turning off team members by imposing too many “rules” or are simply too busy juggling prioritiesRead more »