Global Confections: A Sweet Victory

This major privately held global confections firm was undertaking a significant study with a dual objective of competitive intelligence and acquisition orientation.  JTF was tasked with executing a comprehensive analysis, review and recommendation for targets in the candy, snacks and sweets industry on a worldwide basis.

This mean JTF had to first establish criteria for "best fit" candidates of preliminary interest to our client based on characteristics such as: minimum threshold sales, breadth of product lines, manufacturing locations, brand strength, store penetration levels, relationships with retailers, consumer loyalty, new products innovation, and potential for growth under our client's well established brand umbrella.

During the study JTF narrowed down the target acquisitions to three viable candidates.  One of the targets was in a completely new and desirable category which our client had not been able to penetrate successfully on their own. 

The target firm was also a long-time, well established, privately held entity. Negotiations were begun and agreements made.  The firm was acquired, and folded into our client's business seamlessly. This assignment provided our client with in excess of $500 million of new revenues streams, along with great opportunities for high profit new products.