Inspiring the US Launch of a French Lifestyle brand

Our client collaborated with the founders of a popular Parisian cocktail lounge to explore bringing their brand to the US. Their goal was to tour NYC’s hot spots, and engage with local culture movers and shakers, to gain insight into what’s hot and what’s not in the US market…and we were thrilled to help!

To set the stage for a meaningful US launch, we first met with stakeholders to understand their key aspirations. Simultaneously, we explored the landscape of Parisian brands that launched in the US, summarizing their successes and pitfalls. Building on this, we curated a one-day immersive cultural safari in the heart of New York to experience meaningful, niche, and dynamic brands just like our client’s. We invited culture makers and consumer brand muses to share their perspectives on local culture and lifestyle brands, tapping into their insights and recommendations for the US launch.

Our client left with a rich understanding of NYC's cultural zeitgeist and lifestyle brands that successfully differentiated in the market. They also received an engaging and actionable strategic playbook that highlighted valuable insights and recommendations to guide them as they build something unique and meaningful for the US audience.