Lawn & Garden Tractor Attachments: Positive Competitive Reaction

A leading marketer of attachments for lawn & garden tractors was seeking growth opportunities and diversification of it's core business.  Existing product lines were mature and revenues plateaued. The client sought to understand competitors' strengths, weaknesses and potential for acquisition.  Further, the client tasked JTF with finding other new product categories that would align with their core competencies in manufacturing, procurement and distribution channels through Big Box retailers.

JTF through our "Knowledge Network" and "Human-Intel" methodologies was able to identify competitive target opportunities both in terms of acquisition potential and tactical marketing gaps to capture increased market share. 

 

Further, JTF's search for entirely new categories narrowed down 5 distinct "best-fit" segments, from which one firm was selected, purchased, and integrated into our client's product offering. This new product line contributed $3-5 million in subsequent revenues with profit margins exceeding 50%.