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July 11, 2016
Medical devices: Measure brand performance
Presented by TforG Group
Challenge
Product innovation and outstanding service are replaced by good-enough and price. TforG has developed various toolsets to measure the value and sustainability of the product positioning for the respective groups of stakeholders.
Proprietary solution
- Validate and assess the value proposition and pricing strategy for products and devices.
- Understand current perceptions of existing competitor products in the market.
- Evaluate new features and the perceived value of the differentiators.
- Evaluate the outcomes expected from incorporating the differentiating features.
- Identify the key drivers of brand selection and key selling points.
- Determine the price sensitivity of the key differentiators.
Result
- Strategic Positioning Chart
- POPE Analysis
- Decision Making Unit
- Accessible Market – Price Sensitivity Modeling
About this project
Market research specialties
Presented by:
Featured Expert
Understanding of how the healthcare system works, how healthcare is provided, the decision making process and the factors that affect the market.
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