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CHALLENGE
More than 20 years of research data for specialty policies like Mobile Homes, Motorcycles, Boats, etc.
Questionnaires changed throughout the years to reflect the marketplace.
Surveys were conducted through various survey panel providers and vendors.
Survey data was in different software formats, depending on who did the study.
Only a SAS expert could access prior results, creating a bottleneck for decision makers.
SOLUTION
mTAB’s survey analysis software was the ideal solution for Foremost Insurance. The migration of 20 year of data including running quality checks of warehoused data against prior printed reports was a seamless process.The migration did not require any involvement from Foremost’s IT department, and only took a few weeks to complete.
RESULT
Access to the software by the entire organization provided the ability to pull the reports and data they need.
Seamless migration of data that was quality-checked for accuracy.
Cut ad-hoc response time from a couple of days to a couple of hours.
Ease-of-use encourages more usage and in turn provides more key business insight.
All surveys (past and present) can be accessed through one single software tool.
Ability to trend ongoing research projects and combine/compare between each one.
ABOUT THIS CASE STUDY
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mTab amplifies your marketing research, enabling anyone within the organization to compare, combine & trend the results of past, present, and future.
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