What is mTAB?
mTab began in a California garage over three decades ago to help marketers and researchers uncover deeper insights into people’s passions, attitudes, and behaviors to make smarter business decisions. Today, we're the world’s insights marketplace. Visit marketplace.mtab.com to access free and premier market research and insights from leading providers including Kantar, JD Power, Ipsos, and others.
We connect organizations and research providers of all sizes with a powerful, trust-driven platform to answer any question. Our technology provides instant access to the largest selection of insights on markets, industries, and brands, supported by up-to-date data, analytics, reports, and an expert community. Over 50,000 insight professionals across 250+ organizations in 40+ countries use mTab for faster insights and better decisions to enhance experiences, motivate customers, and innovate to beat the competition.
Among the responsibilities of the research team, "telling the story" of the research results and providing instant and insightful responses to internal customer queries rank among the most important and challenging tasks.
mTab amplifies the research team’s ability to perform these tasks by providing a unified service that simplifies access to every research project. mTab’s ability to trend and compare research projects facilitates new insights, thereby enhancing storytelling.
In addition to making it easier to find the story, mTab's dashboard solutions apply custom visualizations that powerfully communicate the story and support automated distribution, dashboard content updating, usage tracking, and more.