In 2014, SIS conducted a study for Hyundai on its new voice user interface technology inside its new a premium luxury brand in the US
The client was looking for a better understanding of the US consumer in order to improve this technology to ultimately gain a competitive edge over competitor models
SIS was commissioned to conduct a new product / concept development study to improve this technology by understanding how consumers interact with the voice user interface and mobile technology
Dynamic and static driving tests were set up in San Francisco and Chicago among owners of luxury vehicles
Using a qualitative and quantitative questionnaire, our interviewers conducted 3 hour surveys focused on factors influencing the decision to purchase and for determining performance of the voice user interface and the vehicle itself
Also, the study involved eye tracking technology to see how respondents interacted with the system while driving
The study uncovered insights for promoting the vehicle in messaging campaigns
Furthermore, a better understanding was gained of how the vehicle performed versus other competing cars in the category
All findings and results were taken by the client and used to make changes for its next new car model
SIS International Research
New York, New York
SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
e-Commerce companies often have difficulty with return management and reverse logistics. Issues include fragmentation, siloed functions, or even no return operation policies in place. These problems often cause problems such as redundancies in costs and efforts. The United States Postal Service was looking to help businesses deal with the accelerating realities of the online purchase returns landscape. To provide the most pertinent information, the government agency wanted to understand:
How do retailers structure and communicate their e-Commerce return policy?
What types of logistics solutions are in place to set them up for success with returns?
Create a competitive benchmark to help companies understand that their returns policy is up to par.
The government agency on-boarded Provoke Insights in order to create thought-leadership research by conducting quantitative research to help companies understand if their returns policy is up to par. The aim of the research was to provide original content on this topic for USPS to generate engagement on the USPSDelivers blog for logistics and operation professionals.
A fin-tech company in its validation phase was looking to conduct market research in order to understand market potential, understand its target audience, and determine the ideal marketing channels and messages. The fin-tech company works with brokers, companies, and funds to create a clearer dialogue between people and the companies that they own shares in.
More specifically, the company was looking for the following:
Current research and communications process used by investors;
Experience vs. expectations in the investment process;
The method investors interact with the companies they invest in;
What percent of the online trading marketing would utilize the company;
One of the leading rental truck companies in the United States (with hundreds of locations) was working with a marketing agency to rebrand its commercial rental communications. The company wanted to stand out from the competition and understand what emotional and functional factors would drive brand consideration. In particular, the company wanted to know how to increase rentals among:
1) Those who rent from the competition;
2) Customers who have not rented from the company in over 12 months;
3) Those who rent from the company but also rent from the competition.
The rental truck company on-boarded Provoke Insights to facilitate this B2B research process.