Pega Closes the AI Confidence Gap with a Peer-Backed Benchmark

Enterprise buyers were skeptical of AI vendor claims and stuck in 'pilot purgatory.' Pega needed a high-authority, peer-backed benchmark and roadmap to turn executive cynicism into urgency and reframe the company as the essential guide for large-scale AI adoption. The stakes: without credible, verified evidence Pega risked losing large deals to inertia and 'good enough' operations; with it, Pega could convert skepticism into sales momentum and validate its Blueprint offering as the practical path to autonomy.

NewtonX ran a primary, quantitative B2B study of 177 verified enterprise leaders across North America and Europe (rigorous identity-confirmation and high-fidelity sampling). We delivered a peer-backed benchmark (the 'Confidence Gap') that measured readiness vs. ambition, surfaced technical and cultural barriers, and produced an evidence-rich insights report the client used as the backbone for its Autonomous Enterprise campaign. The study included direct, verifiable metrics (e.g., 72% of leaders report growing urgency while only 28% feel confident; only 5% report true autonomy) and findings that validated Pega’s product positioning.

Pega gained an objective, market-respected narrative and sales playbook. The research powered a strategic insights report used in global GTM communications and enabled sales teams to challenge prospects with a verified benchmark rather than opinion. Key outcomes shown in the data: 177 enterprise leaders surveyed; 72% report urgency vs. 28% confident; only 5% reached true autonomy; 79% want better workflow orchestration; 45% of frontline employees and 41% of business leaders resist shifts to autonomy. These findings validated and positioned Pega’s Blueprint as the practical bridge out of pilot stagnation, helping convert previously skeptical prospects into motivated buyers.