InterQ

Company Description

Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative (focus groups, in-depth interviews, ethnographic research), quantitative, UX testing, and online and mobile research.

We work with companies locally and nationwide, providing product concept testing, new territory research, segmentation, advertising messaging testing, and customer journey mapping. We use the most technologically advanced software, allowing us to conduct research online and on mobile devices, as well as in traditional settings.

Our team is unique in market research: We bring a multidisciplinary team with deep roots in advertising agencies, academic qualitative research, business development, and sales and marketing.

A partial list of our current clients include Tesla, Google Fiber, LG, Samsung, PricewaterhouseCoopers, Monster Energy Drinks, Rally Health, Stanford University, TPG, Boston Consulting Group Digital Ventures, Autodesk, Esurance, Castlight Health, SurveyMonkey, Rakuten, and VIPKID.

We also offer quantitative surveys and database research.

Affiliations:
  • QRCA (United States)
Company type:
  • Full Service
  • Qualitative Research
  • Quantitative Research
Telephone:
(844) 288-0788
415 448 7550
Address:
156 2nd Street
San Francisco, California, 94105
United States of America
Metropolitan Area:
San Francisco-Oakland (CA)
Region:
California
Countries where research is conducted:
United States of America, United Kingdom, Canada
see full list »

CASE STUDIES (8)

Market research resources (23)

Online versus In-Person Focus Groups Online versus In-Person Focus Groups

With digital methods, we’re able to replicate – as best we can – in-person conversations and sessions through online formats that may include webcam focus groups and mobile data capture. If you’re try...

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What is Customer Journey Mapping? What is Customer Journey Mapping?

Customer journey mapping (also known as simply journey mapping or path to purchase studies), is actually an incredibly powerful tool. It’s certainly not new, though it has been given new wings, thanks...

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From the blog: InterQ Research Blog

Should You Conduct Focus Groups in San Francisco?

San Francisco and the surrounding Bay Area markets are often sought out for market research. Specifically, tech companies and product-development companies often look to conduct focus groups in San Francisco because of the relatively young, tech-savvy population who calls the… The post Should

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Why do Market Research in the Tech Industry?

By Joanna Jones InterQ is headquartered in San Francisco, which puts us smack-dab in Silicon Valley-land. We’re surrounded by some of the smartest and most successful tech companies, as well as some of the world’s most innovative startups. Many of… The post Why do Market Research in the Tech I

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Why B2B Customer Journey Mapping Matters More than Ever

By Tamara Irminger Underwood Customer journey mapping is becoming more popular in B2C environments, as companies are making efforts to better understand the barriers, gaps, and processes that customers may experience when navigating websites, making in-store purchases, or soliciting customer…

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