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InterQ

Company Description

Headquartered in Silicon Valley, InterQ delivers innovative market research, including qualitative (focus groups, in-depth interviews, ethnographic research), quantitative, UX testing, and online and mobile research. We work with companies locally and nationwide, providing product concept testing, new territory research, segmentation, advertising messaging testing, and customer journey mapping. We use the most technologically advanced software, allowing us to conduct research online and on mobile devices, as well as in traditional settings. Our team is unique in market research: We bring a multidisciplinary team with deep roots in advertising agencies, academic qualitative research, business development, and sales and marketing. A partial list of our current clients include Tesla, Monster Energy Drinks, Rally Health, Stanford, TPG, Boston Consulting Group Digital Ventures, Autodesk, Esurance, Castlight Health, SurveyMonkey, Wufoo, Cal Poly Corporation, and Acadine Technologies. We work with clients in all sectors: From tech, to nonprofits. In addition to research services, we also offer marketing messaging, including copywriting and brand development.

Affiliations:
  • QRCA (United States)
Company type:
  • Full Service Market Research
  • Qualitative Research Services
  • Quantitative Research Services
Telephone:
(844) 288-0788
(805) 290 2931
Address:
156 2nd Street
San Francisco, California, 94105
United States of America
Metropolitan Area:
San Francisco-Oakland (CA)
Region:
California
Countries where research is conducted:
United States of America, United Kingdom, Canada
see full list »

CASE STUDIES (6)

Market research resources (17)

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From the blog: InterQ Research Blog

Market Research Trends in 2017

2016 was a year characterized by upheaval; on both social and political levels the world came face-to-face with unrest and immense change. Brexit and the surprise election of Trump brought the vehement opposition to globalization to the forefront of public discussion. Now, more than ever, nationalis

Read more »
Sampling in Market Research, Part 2

In our last blog post we talked about the various types of sampling methodologies commonly used in market research. This blog post will explore how sample sizes are determined and calculating for sampling errors. Each project is unique and bigger isn’t always better. While including more people in a

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Sampling in Market Research

In this two-part series, we’ll explore the techniques and methodologies of sampling populations for market research and look at the math and formulas used to calculate sample sizes and errors.   Market research wouldn’t be possible without sampling, as it’s impossible to access every customer, wheth

Read more »