- Head of Research & Founder
- 415 448 7550
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Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative (focus groups, in-depth interviews, ethnographic research), quantitative, UX testing, and online and mobile research.
We work with companies locally and nationwide, providing product concept testing, new territory research, segmentation, advertising messaging testing, and customer journey mapping. We use the most technologically advanced software, allowing us to conduct research online and on mobile devices, as well as in traditional settings.
Our team is unique in market research: We bring a multidisciplinary team with deep roots in advertising agencies, academic qualitative research, business development, and sales and marketing.
A partial list of our current clients include Tesla, Google Fiber, LG, Samsung, PricewaterhouseCoopers, Monster Energy Drinks, Rally Health, Stanford University, TPG, Boston Consulting Group Digital Ventures, Autodesk, Esurance, Castlight Health, SurveyMonkey, Rakuten, and VIPKID.
We also offer quantitative surveys and database research.
156 2nd Street
San Francisco, California, 94105
United States of America, San Francisco-Oakland (CA)
Cyphort, a leading cybersecurity software provider, needed to understand how cybersecurity professionals use their SIEM systems (Security Information and Event Management). The company wanted to ex...Read this Case Study
Creative Market, an Autodesk-subsidiary, is a online marketplace for graphic designers, photographers, and creative professionals. Designers host their online shops on the site and sell their graph...Read this Case Study
Rally Health, a UnitedHealthCare-backed wellness partner, lives in a competitive space in the healthcare industry: capturing customer attention in the crowded space of healthcare enrollment. Rally&...Read this Case Study
Esurance is the leading U.S. online insurance company, specializing in auto, home, and renters' insurance. The company has taken its state-of-the-art technology and transformed how people shop ...Read this Case Study
Oak Valley Community Bank is a California Central Valley-based bank, with branches in five counties. They have a thriving residential and commercial banking business, with high customer satisfactio...Read this Case Study
Two powerhouses in market research and pricing consulting join forces.Read more »
With digital methods, we’re able to replicate – as best we can – in-person conversations and sessions through online formats that may include webcam focus groups and mobile data capture. If you’re try...Read more »
Rarely do large management transitions go off seamlessly. However, there are ways to mitigate against turnover and to keep employees engaged during the change. How? It starts by listening to your empl...Read more »
Customer journey mapping (also known as simply journey mapping or path to purchase studies), is actually an incredibly powerful tool. It’s certainly not new, though it has been given new wings, thanks...Read more »
With inbound marketing, one of the goals is establishing a relationship with readers and building trust through content engagement. When it comes time for customers to look for a business partner, the...Read more »
What is Ethnographic Research? Really?Read more »
San Francisco and the surrounding Bay Area markets are often sought out for market research. Specifically, tech companies and product-development companies often look to conduct focus groups in San Francisco because of the relatively young, tech-savvy population who calls the… The post ShouldRead more »
By Joanna Jones InterQ is headquartered in San Francisco, which puts us smack-dab in Silicon Valley-land. We’re surrounded by some of the smartest and most successful tech companies, as well as some of the world’s most innovative startups. Many of… The post Why do Market Research in the Tech IRead more »
By Tamara Irminger Underwood Customer journey mapping is becoming more popular in B2C environments, as companies are making efforts to better understand the barriers, gaps, and processes that customers may experience when navigating websites, making in-store purchases, or soliciting customer…Read more »