InterQ

Company Description

Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative (focus groups, in-depth interviews, ethnographic research), quantitative, UX testing, and online and mobile research.

We work with companies locally and nationwide, providing product concept testing, new territory research, segmentation, advertising messaging testing, and customer journey mapping. We use the most technologically advanced software, allowing us to conduct research online and on mobile devices, as well as in traditional settings.

Our team is unique in market research: We bring a multidisciplinary team with deep roots in advertising agencies, academic qualitative research, business development, and sales and marketing.

A partial list of our current clients include Tesla, Google Fiber, LG, Samsung, PricewaterhouseCoopers, Monster Energy Drinks, Rally Health, Stanford University, TPG, Boston Consulting Group Digital Ventures, Autodesk, Esurance, Castlight Health, SurveyMonkey, Rakuten, and VIPKID.

We also offer quantitative surveys and database research.

Affiliations:
  • QRCA (United States)
Company type:
  • Full Service Market Research
  • Qualitative Research Services
  • Quantitative Research Services
Telephone:
(844) 288-0788
415 448 7550
Address:
156 2nd Street
San Francisco, California, 94105
United States of America
Metropolitan Area:
San Francisco-Oakland (CA)
Region:
California
Countries where research is conducted:
United States of America, United Kingdom, Canada
see full list »

CASE STUDIES (8)

Market research resources (23)

Online versus In-Person Focus Groups Online versus In-Person Focus Groups

With digital methods, we’re able to replicate – as best we can – in-person conversations and sessions through online formats that may include webcam focus groups and mobile data capture. If you’re try...

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What is Customer Journey Mapping? What is Customer Journey Mapping?

Customer journey mapping (also known as simply journey mapping or path to purchase studies), is actually an incredibly powerful tool. It’s certainly not new, though it has been given new wings, thanks...

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From the blog: InterQ Research Blog

Best Marketing Research Firms in the Bay Area

By Joanna Jones The Bay Area is world-renowned for its tech industry innovations, but it’s not one of the regions in the country that’s at the top-of-the list for market research firms. New York, Los Angeles, and big consumer-brand manufacturing… The post Best Marketing Research Firms in the B

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How Biometrics is Used in Market Research

By Joanna Jones The theme of “biometrics” is topical at the moment – particularly in the news cycle as it relates to privacy. More and more technologies are moving toward biometric identification, which matches biological characteristics, such as eye retina… The post How Biometrics is Used in

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Why Big Data Isn’t Enough for Consumer Research

By Julia Schaefer Empathy, Insights and Creativity is Vital for Consumer Research While Big Data is all the rage, the art of storytelling and creativity should still remain at the forefront of any marketing strategy. At the Marketing Week Live… The post Why Big Data Isn’t Enough for Consumer R

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