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InterQ

Company Description

Headquartered in Silicon Valley, InterQ delivers innovative market research, including qualitative (focus groups, in-depth interviews, ethnographic research), quantitative, UX testing, and online and mobile research. We work with companies locally and nationwide, providing product concept testing, new territory research, segmentation, advertising messaging testing, and customer journey mapping. We use the most technologically advanced software, allowing us to conduct research online and on mobile devices, as well as in traditional settings. Our team is unique in market research: We bring a multidisciplinary team with deep roots in advertising agencies, academic qualitative research, business development, and sales and marketing. A partial list of our current clients include Tesla, Monster Energy Drinks, Rally Health, Stanford, TPG, Boston Consulting Group Digital Ventures, Autodesk, Esurance, Castlight Health, SurveyMonkey, Wufoo, Cal Poly Corporation, and Acadine Technologies. We work with clients in all sectors: From tech, to nonprofits. In addition to research services, we also offer marketing messaging, including copywriting and brand development.

Affiliations:
  • QRCA (United States)
Company type:
  • Full Service Market Research
  • Qualitative Research Services
  • Quantitative Research Services
Telephone:
(844) 288-0788
(805) 290 2931
Address:
156 2nd Street
San Francisco, California, 94105
United States of America
Metropolitan Area:
San Francisco-Oakland (CA)
Region:
California
Countries where research is conducted:
United States of America, United Kingdom, Canada
see full list »

CASE STUDIES (6)

Market research resources (17)

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From the blog: InterQ Research Blog

Why We Don’t Let Clients “Behind the Glass”

If you’ve ever observed focus groups (or watched enough TV), you’re familiar with the one-way mirror design. Here’s how focus group facilities traditionally look: A large conference room, with a big rectangular table. A giant one-way glass mirror covering one wall. The clients (or stakeholders) sit

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The Essential Business Questions

Our guest post is written by our intern, Quinn Underwood. As Big Data has become bigger, both in size, scope, and complexity, it is imperative that businesses develop strategies to identify priority information in and amongst ever-increasing datasets. As market researchers, it’s our job to make Big

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How Our Egos Get in the Way of Doing Market Research

Okay, so pardon this very “psychology-heavy” post. In market research, we are all about learning how people think, what motivates them, how memory plays into brand recall, and how perception works. We’re people researchers, so psychology theories are a central part of how we conduct research. I’ll s

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