Advertisement Zappi Store

InterQ

Company Description

Headquartered in Silicon Valley, InterQ delivers innovative market research, including qualitative (focus groups, in-depth interviews, ethnographic research), quantitative, UX testing, and online and mobile research. We work with companies locally and nationwide, providing product concept testing, new territory research, segmentation, advertising messaging testing, and customer journey mapping. We use the most technologically advanced software, allowing us to conduct research online and on mobile devices, as well as in traditional settings. Our team is unique in market research: We bring a multidisciplinary team with deep roots in advertising agencies, academic qualitative research, business development, and sales and marketing. A partial list of our current clients include Tesla, Monster Energy Drinks, Rally Health, Stanford, TPG, Boston Consulting Group Digital Ventures, Autodesk, Esurance, Castlight Health, SurveyMonkey, Wufoo, Cal Poly Corporation, and Acadine Technologies. We work with clients in all sectors: From tech, to nonprofits. In addition to research services, we also offer marketing messaging, including copywriting and brand development.

Affiliations:
  • QRCA (United States)
Company type:
  • Full Service Market Research
  • Qualitative Research Services
  • Quantitative Research Services
Telephone:
(844) 288-0788
(805) 290 2931
Address:
156 2nd Street
San Francisco, California, 94105
United States of America
Metropolitan Area:
San Francisco-Oakland (CA)
Region:
California
Countries where research is conducted:
United States of America, United Kingdom, Canada
see full list »

CASE STUDIES (6)

Market research resources (17)

My Rating

You must be a logged in GreenBook user to rate this vendor.

Please log into your account to continue. Don't already have a GreenBook account? Register now.

Notes

You must be a logged in GreenBook user to add notes for this vendor.

Please log in to add a note for this vendor. Don't have a MyGreenBook account? Register your free account now.

Tags

You must be a logged in GreenBook user to tag this vendor.

Please log into your account to continue. Don't already have a GreenBook account? Register now.

From the blog: InterQ Research Blog

Focus Groups vs. In-Depth Interviews

When testing a product, concept, or idea companies will often hire a third-party company to conduct qualitative research. While there are a number of methodologies that researchers can employ to capture the nuanced responses of target audience respondents, focus groups… The post Focus Groups v

Read more »
Why Market Research is Needed in Politics

A recent article posted on foreignpolicy.com caught our eye, here in the InterQ office. The subject of the article had to do with the U.K.’s prime minister, Theresa May, calling for an early election. About two-thirds into the article, a… The post Why Market Research is Needed in Politics appe

Read more »
Why We Don’t Let Clients “Behind the Glass”

If you’ve ever observed focus groups (or watched enough TV), you’re familiar with the one-way mirror design. Here’s how focus group facilities traditionally look: A large conference room, with a big rectangular table. A giant one-way glass mirror covering one… The post Why We Don’t Let Clients

Read more »