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Join The Dots

Company Description

We’re an award winning consumer insight consultancy, with an expansive global footprint. We drive positive organizational change by leveraging consumer inspired solutions. We accomplish this by working collaboratively with our clients to join the dots between their business needs, the best primary research approaches and our in-depth understanding of the market.

We believe strongly in putting consumers at the center of our thinking, leveraging a framework informed by consumer psychology, behavioral economics and semiotics. Our consumer-centered research philosophy and award-winning suite of tools enables us to have better conversations with consumers and co-create more successful activations. With over twenty years of expertise and a passion for continuous innovation, we are well positioned to support our clients solve their business challenges.

With an eye on driving impact, we focus on distilling actionable insights with our clients’ strategic goals constantly top of mind. Our Visual Communication team also ensures that we check the box on creating digestible, highly impactful, easily sharable deliverables.

If you are eager to find out more about how Join the Dots can support your organization or what our current partners have to say about our work, visit If you have questions about our offer or would like a quote, please contact Mallory at,

  • AQR (United Kingdom)
  • MRS (United Kingdom)
  • ESOMAR (International)
Company type:
  • Panels / Communities
  • Qualitative Research
  • Quantitative Research
646 712 9823
1412 Broadway
21 st Floor
NY, New York, 10018
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
New York
Countries where research is conducted:
United States of America, United Kingdom, Australia, China, India, Germany, Brazil, Cameroon, Ethiopia, France, Ghana, Japan, Kenya, Nigeria, Poland, Portugal, Russia, Singapore, Spain
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Products (1)

ProductImage Culture & Trends

Our unique Culture & Trends team bring into focus the wider influences on consumer decisions and help to design research that is future facing. We go beyond asking the obvious, to deliver genuinely fresh insights and identify powerful commercial opportunities for our clients. With a window into the lives of tens of thousands of global consumers via our online communities, we're uniquely placed to spot trends which emerge as needs in people’s lives. Emerging consumer needs are grouped into themes and mapped back to create our happiness framework. This framework summarises the consumer trends that we currently think are the most important. By their very nature, trends come and go, so we’ll also witness new trends emerging. Working with our happiness trends across 50+ online communities, with access to over 40,000 consumers, we have seen that not all trends are equal. Each trend has a unique demographic and sector profile. The team curate consumer and market intelligence from over a hundred sources including Euromonitor and PSFK. They also consult our Illume Network of leading-edge consumers and cultural experts, who share their knowledge of key market sectors around the globe.


Market research resources (16)

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