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Pessimism about online sample quality abounds. This article discusses how recruiting through social networks can benefit the industry.
Best-practices to address the issue of accessing quality and representative sample.
Help benchmark the views of qualitative researchers and share your experiences on research participant recruitment.
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Virgin Hyperloop One Gains Insight into Potential Markets with Behavioral Recruitment
Liveminds recently worked on an exciting research project with Virgin Hyperloop One, the company building an operational commercial Hyperloop system that will move passengers and cargo at airline speeds at a fraction of the cost of air travel. The client wanted to gain insights into potential markets over proposed routes around the world. The project involved using Behavioral Recruitment to find fresh research participants living in the US, based on their genuine behavior and interests, and carrying out qualitative research on the Liveminds research platform.
Moms Found with Behavioral Recruitment Highly Engaged in Consumer Research
Liveminds recently worked on a very successful research project with leading consumer market strategists and a popular baby furniture brand. The key challenge was to understand the views, expectations and experiences of first-time moms as they went through the customer journey of planning their nursery and buying the furniture.
Multi-market Behavioral Recruitment for Global Snacking Brand
Liveminds recently used Behavioral Recruitment to successfully find research participants for a well known global snacking brand. The client needed to conduct research into people's snacking experiences in the UK, Thailand, Russia and Mexico. They also needed the project to be presented in the native language of each market.