Long Group, Inc.

We're serious problem solvers. COVID is no exception. We’ve made a full pivot over the last few months to take all of our qualitative methodologies online…

AND WE LOVE IT! Using Zoom and other mobile platforms, we’re in the homes with consumers, walking the aisles with them, which adds so much more depth to the conversation and insights.

We believe in emotionally led, values-based brand strategy. It all starts by understanding life-stages, lifestyles, trends and having rich conversations with consumers, influencers and stakeholders.

We groove on consumer research, as well as partnering with brand and cross-functional teams to inform and elevate the brand role, story and conversation.

To do this, Long Group’s developed multiple proprietary processes that can take on big rebranding projects that unite marketing efforts, as well as dive in with small, niche or premium CPG companies in need of touching base with their space and new territories.

Through our online and in-person research capabilities, we've increased even more data and touchpoints from the consumer that adds even more richness to the insights.

We're experts at qualitative research - focus groups, IDIs, Shop-Alongs and ethnographies, mobile research – to tackle: • Stakeholder Alignment • Target Consumer “Hearts & Minds” Insights • Brand Equity & Positioning Refresh • Repackaging & Rebranding • Innovation • Market & Brand Audits • White space exploration • Competitive Research

Category Expertise: • Wines, Spirits & Beverages • Snacks/Food • OTC/Personal Care • Health/Beauty/Wellness

Visit LongGroup.co for more!