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The best paid consumers, the most accurate consumer data, powered by Measure Protocol. A blockchain-powered marketplace for person-based data where where individuals are paid fairly and data usage is secure and transparent.
Using Measure's mobile app, consumers get paid to complete surveys and connect data sources such as health and location data from their mobile device and purchase history from their online store accounts. Their privacy is always protected and they determine who accesses their data and when.
Researchers, marketers, and other data buyers use Measure's web interface to browse and target specific populations of consumers. Measure features true randomized sampling and supports third-party survey and data collection tools. Transactions on Measure are fully transparent with pricing and provenance recorded on a public blockchain.
At Measure we want to make the research, data and advertising industries secure, transparent and providing fair value to all stakeholders.
There are many apps available that claim to help you make some extra money, yet most fail to deliver any substantial value. Making money from advertising is a prime example of this. When you’re being paid to watch ads for an advertiser, it can take months to collect pennies. The “uninstaRead more »
Right on the heels of our CEO Owen Hank's in-depth interview on MarTech Series, he writes for the group's sister site, AIthority, about how blockchain can meet consumers' demands for greater privacy. This holds promise for marketers who are rising to the challenge of addressing consumerRead more »
As use of blockchain continues to spread among multiple industries, going well beyond cryptocurrency, it warrants examining the promise of this technology - and consumer behavior - a little bit more closely. We are well-positioned in the market research space to gain a deep understandingRead more »