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Dana Stanley
Greenbook’s Chief Revenue Officer
Murmuras
Murmuras measures what consumers do in smartphone apps. The passive metering technology collects ads, media, and buying journeys in mobile apps.
What is Murmuras?
Murmuras collects and analyzes consumption and advertising-related usage data from mobile apps:
- How are products searched, clicked and purchased in apps like Amazon?
- Do my ads in TikTok, Instagram & Co. really reach the right target group?
- What does the mobile customer journey of my target group look like across all mobile apps?
The data is collected passively in the everyday lives of selected smartphone users. The findings give companies a better understanding of target groups as well as competitors. Murmuras cooperates with various market research companies, agencies and panel providers.
- How are products searched, clicked and purchased in apps like Amazon?
- Do my ads in TikTok, Instagram & Co. really reach the right target group?
- What does the mobile customer journey of my target group look like across all mobile apps?
The data is collected passively in the everyday lives of selected smartphone users. The findings give companies a better understanding of target groups as well as competitors. Murmuras cooperates with various market research companies, agencies and panel providers.
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