PY Insights by Powr of You

PY Insights by Powr of You® provides passive metering technology and behavioral data analytics on both its own proprietary panel (Powr of You) and - via white-labeled products - on third-party panels and communities.

The proprietor
The proprietary py panel operates on a 'fair data exchange' basis, with users able to choose whether or not to share for each data source.

Our technology is built to help you to:
1) Instant sample screening tech to help vet your sample based on actual browsing habits and installed apps. You can define search terms or sites or browsing category to screen participants for surveys, focus groups, qualitative or other research methodologies

2) Capture instant data and analytics for up to 90 days of browsing data from desktop and mobile with details including full URL, page title, date and time of visit, time zone. Instant data is also available on Android to understand apps used instantly. You can directly access the raw data or look at the advanced analytics we're able to provide in real-time based on this passive data

3) Passive metering technology that allows to not only capture user’s browsing habits, in-depth details of their transactions online such as shopping baskets (product, price, the quantity bought) on various e-commerce sites such as Amazon, eBay, grocery sites or hotels booked, etc. In addition, we are able to provide the same via our mobile apps on Android and iOS, along with detailed Android app usage, browsing and location data. Users on the Powr of You panel can also connect o other data sources such as Social and Lifestyle apps