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Dana Stanley
Greenbook’s Chief Revenue Officer
ROLLER RESEARCH
Roller Research provides full service qualitative & quantitative studies, with a specialty in a quality approach to qualitative research.
What is ROLLER RESEARCH?
Roller Research specializes in qualitative & quantitative research, including design, field control & execution, detailed analyses, & the presentation of actionable findings. Margaret R. Roller emphasizes high-quality research through: 1) a thorough understanding of research design & analysis and 2) a dedicated partnership with the client.
When entering into a new study, Margaret considers the critical questions, "Is it good research?" "Will the design give us the highest degree of confidence in the veracity of our findings?" "Will the design lead to clear, actionable next steps?"
Margaret is the lead author of "Applied Qualitative Research Design: A Total Quality Framework Approach" published by Guilford Press. She is available for workshops, training, and webinars concerning quality in qualitative research.
Margaret has been a research professional for more than 40 years and holds a MA degree in psychology. Prior to becoming an independent consultant, Margaret held several corporate-side research managerial positions.
When entering into a new study, Margaret considers the critical questions, "Is it good research?" "Will the design give us the highest degree of confidence in the veracity of our findings?" "Will the design lead to clear, actionable next steps?"
Margaret is the lead author of "Applied Qualitative Research Design: A Total Quality Framework Approach" published by Guilford Press. She is available for workshops, training, and webinars concerning quality in qualitative research.
Margaret has been a research professional for more than 40 years and holds a MA degree in psychology. Prior to becoming an independent consultant, Margaret held several corporate-side research managerial positions.
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