Rakuten Insight

For over 25 years, Rakuten Insight Global has been at the forefront of consumer market research data collection. By combining our first-party data with the highest levels of quality assurance processes, Rakuten Insight Global has remained our clients’ trusted research partner for Asia, the US & Beyond.

Our proprietary, double opt-in online panels have been developed throughout 12 major Asian markets & the US. All of the panels are managed by dedicated local support teams and meet the highest industry standards. The Rakuten Insight Global team offers 24-hour coverage from 11 worldwide locations, providing exceptional service for 500+ clients across the globe.

Rakuten Insight Global is tasked with leveraging the 1st party membership assets of the Rakuten Group for market research purposes. Having access to such a diverse and unique group of research participants allows Rakuten Insight to remain at the forefront of online research.

Rakuten Group’s 70+ businesses span a broad range of online and offline services, including e-commerce, travel, digital content, fintech, such as credit cards, banking, securities, insurance, electronic money, and smartphone app payments, communications, including a mobile carrier service, and professional sports. Linking these diverse services through a common membership and loyalty program, Rakuten has created one of the world’s most unique and robust ecosystems. Recruiting our research members through the various ecosystem channels and via external sources means an industry-leading panel base. Rakuten Group services have almost 1.6 billion members. This is what makes us strong!