Research Partnership

The Research Partnership MedTech Division has over 25 years of experience in providing innovative qualitative and quantitative market research techniques for the medical device and diagnostic industry as well as other technologies. We are most frequently asked to support VOC, market sizing, buying process, demand assessment, communication, positioning, pricing and customer segmentation engagements.

We can help you identify your product’s value proposition to ensure it is measurable, marketable, competitive and credible. We help to ensure your product is seen to offer a positive experience for the healthcare professional and the patient, with value clearly demonstrated to payers and government agencies responsible for public health. Our studies are typically multi-market, encompassing Europe, North America and Emerging Markets. We believe that exposure to a wide range of healthcare systems – and different cultural approaches to healthcare – helps our researchers to offer the most impactful, commercially-relevant insights to our clients.