psycom - Institute for Psychological Communications and Market Research

psycom is a full service market research company specialised in qualitative research. We are experienced marketing and advertising experts, familiar with all kind of psychological methods and specialised in moderation, projective and associative techniques as well as non-directional explorations. During the last 15 years we conducted for clients from all kinds of industries and with b2b as well as with b2c target groups: • more than 5.000 focus groups (in-person and online) • thousands of in-depth interviews (in-person, phone, web-based) • hundreds of ethnographies and shadowed store visits. psycom has specific know how in IT, telecommunications, pharma and financial services.