Blix vs Highlight

Company details

Description

Blix is a a powerful, easy-to-use text analysis platform for coding and analyzing survey open-ends and online reviews at scale, powered by Generative AI.


Our semantic coding platform will automatically turn qualitative textual feedback into coded quantitative data.


Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s p

Type of company

  • Data & Analytics

  • Software & Technology

  • Quantitative Research

  • Data & Analytics

  • Qualitative Research

  • Software & Technology

Top benefits

  • Automated theme extraction

  • AI-Powered verbatim coding

  • Effortless & Easy to use

  • Multiple language support

  • Sentiment analysis

  • >90% Completion Rates

  • Expert Research Blueprints

  • Turnkey Logistics

  • High Quality Respondents

  • Real-Time Data Dashboards

Location

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Market Research Specialties

  • Open-End & Verbatim Response Coding

  • Text Analytics

  • Customer Experience Research

  • Data Analysis

  • Artificial Intelligence / AI-Powered Insight Platforms

  • Home Use Tests

  • Foods & Nutrition [market sector expertise]

  • Pet Owners / Foods / Supplies [market sector expertise]

  • Market Research with Children

  • Beverages [market sector expertise]

Features and attributes

  • AI-Powered Trend Detection
  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Analysis of Owned Content
  • Asynchronous platform
  • Audience/Influencer Analytics
  • BI & Data Visualization
  • Behavioral capabilities
  • Competitive Insights
  • Conversational Surveys
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Multisource data integration
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • AI-Powered Trend Detection
  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Analysis of Owned Content
  • Asynchronous platform
  • Audience/Influencer Analytics
  • BI & Data Visualization
  • Behavioral capabilities
  • Competitive Insights
  • Conversational Surveys
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Multisource data integration
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Demo recording

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    Highlight: Product Intelligence Platform Demo

    demo
    30 min

    Watch Recording

    Highlight: The Modern Way to Build Products People Love

    demo
    20 min

    Watch Recording

    Images

    Blix

    Highlight

    Highlight

    Highlight