Egg Strategy vs Material

Egg Strategy

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Material

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Company details

Description

Egg is a global insight, strategy and innovation firm dedicated to inspiring true paths forward for our clients. We translate big questions into clear drivers of action. Our distinct “consumer-first, but not consumer-only mindset” defines the holistic approach we take to uncovering consumer, cultu

Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici

Type of company

Consulting
Qualitative Research
Quantitative Research

Full Service
Qualitative Research
Quantitative Research

Top benefits

Drives consumer empathy
Deeply collaborative
Applies creative rigor
Provokes new perspectives
Delivers tangible value

Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design

Location

Denver, Colorado, United States

New York, New York, United States

Market Research Specialties

Business Issue: Brand / product / service launch
Brand Equity Research
Brand Positioning Research
Concept Development Research
Idea Generation

Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers

Features and attributes

Advanced Analytics

Asset management

Asynchronous platform

Audience/Influencer Analytics

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & Storytelling

Collaboration & workflow

Competitive Insights

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Insight Communities

Mobile UX and accessibility

Mobile platform

Natural language queries

Proprietary data

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Real-time tracking & alerts

Research communities

Social Media & Web Analytics

Social Media Monitoring

Survey Analysis

Synchronous platform

Templated & automated testing

Transcription quality

Visual analysis tools