InsightsNow vs Mindlab

InsightsNow
InsightsNow

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Company details

Description

It's hard to align product and brand strategy – but it's essential to design experiences people love. InsightsNow’s moments-based behavioral approach empowers visionary product leaders to activate insights and align product and brand strategy, building a healthier, happier world.

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Mindlab International is a UK based research company. They go beyond what people say to determine how people really feel on an implicit/subconscious level. Using on-line consumer research tools they quantitatively test people around the globe quickly and cost effectively.

Decisions are he

Type of company

  • Full Service

  • International

  • Consulting

  • Consulting

  • International

  • Quantitative Research

Top benefits

  • In-context Evaluations

  • Implicit Techniques

  • Behavioral Frameworks

  • ISO Certified, Secure

  • Sensory Brand Fingerprint

  • Measure gut feelings

  • Global reach

  • Psychological Research

  • Online

  • Behavioural scientists

Location

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Brighton, United Kingdom

Market Research Specialties

  • Business Issue: Gain trial

  • Concept Optimization Research

  • Product Development Research

  • Product Optimization Research

  • Taste Tests & Sensory Tests

  • Implicit Association Research

Features and attributes

  • Physical product testing
  • Text & sentiment analytics
  • Physical product testing
  • Text & sentiment analytics