InsightsNow vs eye square Inc.

InsightsNow
InsightsNow

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eye square Inc.
eye square Inc.

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Company details

Description

It's hard to align product and brand strategy – but it's essential to design experiences people love. InsightsNow’s moments-based behavioral approach empowers visionary product leaders to activate insights and align product and brand strategy, building a healthier, happier world.

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Eye square focuses on the real human experience. We show you how consumers interact with ads live and in the context of the platform they’re using whether social, e-commerce, or pre-roll streaming video – as opposed to the more common method of conducting a consumer survey after the fact. Eye Squ

Type of company

  • Full Service

  • International

  • Consulting

  • Full Service

  • International

  • Software & Technology

Top benefits

  • In-context Evaluations

  • Implicit Techniques

  • Behavioral Frameworks

  • ISO Certified, Secure

  • Sensory Brand Fingerprint

  • Test Live InContect

  • Real Human Experience

  • 24 years experience

  • Smart phone eye tracking

  • In over 60 countries

Location

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Wilmington , New York, United States

Market Research Specialties

  • Business Issue: Gain trial

  • Concept Optimization Research

  • Product Development Research

  • Product Optimization Research

  • Taste Tests & Sensory Tests

  • Advertising Effectiveness Research

  • Advertising Copy Testing - Digital Media

  • International Market Research with Consumers

  • Digital Media Research

  • Packaging Testing

Features and attributes

  • Physical product testing
  • Text & sentiment analytics
  • Physical product testing
  • Text & sentiment analytics
  • Images

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    eye square Inc.

    eye square Inc.

    eye square Inc.