It's hard to align product and brand strategy – but it's essential to design experiences people love. InsightsNow’s moments-based behavioral approach empowers visionary product leaders to activate insights and align product and brand strategy, building a healthier, happier world.
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The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.
We are a team of brand experts, stra
Full Service
International
Consulting
Data & Analytics
Consulting
Full Service
In-context Evaluations
Implicit Techniques
Behavioral Frameworks
ISO Certified, Secure
Sensory Brand Fingerprint
We are outcome driven
We put empathy first
We see humans in data
We see what others don't
We drive real growth
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Chicago, Illinois, United States
Business Issue: Gain trial
Concept Optimization Research
Product Development Research
Product Optimization Research
Taste Tests & Sensory Tests
Business Issue: Brand / product / service launch
Advertising Research
Advertising Communication Strategy Research
International Market Research with Consumers
Idea Generation