InsightsNow vs Market Probe International

InsightsNow
InsightsNow

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Market Probe International
Market Probe International

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Company details

Description

It's hard to align product and brand strategy – but it's essential to design experiences people love. InsightsNow’s moments-based behavioral approach empowers visionary product leaders to activate insights and align product and brand strategy, building a healthier, happier world.

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Market Probe International, Inc. is a global market research company that provides business-to-business and consumer research, both quantitative and qualitative, throughout the U.S. and worldwide. We provide a full range of research consulting, data gathering, programming, tabulating and analytical

Type of company

  • Full Service

  • International

  • Consulting

  • Data Collection

  • Full Service

  • International

Top benefits

  • In-context Evaluations

  • Implicit Techniques

  • Behavioral Frameworks

  • ISO Certified, Secure

  • Sensory Brand Fingerprint

  • 50+ years of experience

  • Reliability and Quality

  • Global Reach

  • Wide range of services

  • 90% repeat clients

Location

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Hicksville, New York, United States

Market Research Specialties

  • Business Issue: Gain trial

  • Concept Optimization Research

  • Product Development Research

  • Product Optimization Research

  • Taste Tests & Sensory Tests

  • Full Service Market Research

  • Taste Tests & Sensory Tests

  • International Market Research with Consumers

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • E-commerce
  • Mobile ethnography
  • Mobile usability testing
  • Physical product testing
  • Physical store
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing
  • Advanced Analytics
  • Asynchronous platform
  • E-commerce
  • Mobile ethnography
  • Mobile usability testing
  • Physical product testing
  • Physical store
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing